The Master Guide about Product-Market Fit is a complete guide on how the perfectly matched of your product and market should be the aim of every business.

Table of content

1. Introduction
2. What Is Product-Market Fit?
    1. The Origins Of Product-Market Fit
    2. Five Core Areas
        1. Identifying A Value Proposition
        2. Building Something You Need
        3. Having A Problem Worth Solving
        4. Winning Word-Of-Mouth Growth
        5. A Pull From The Market
3. Finding Product Market Fit = Focusing On The Market First.
4. Product Market Vs. Go To Market Fit
5. Examples Of Product-Market Fit
    1. Spotify: Music For Everyone
    2. Uber: The Free Ride
    3. Netflix
    4. Google
    5. Slack
6. Why Is It Important?
    1. The Importance Of A Good Market Vs. A Good Product
    2. What Makes Product-Market Fit So Elusive?
7. Who Is Responsible For Product-Market Fit?
8. Steps To Define Your Product/Market Fit
9. How Can You Determine Product-Market Fit?
    1. Talk To Your Customers.
    2. Make It Every Team’s Job.
    3. Open Your Roadmap To Feedback.
    4. Test Messaging And Features With Budget.
10. How To Measure Product-Market Fit?
    1. Step One: Research Your Target Customers
    2. Step Two: Utilizing Metrics And Tracking, Determine What Percentage Of The Market You Will Be Able To Capture
    3. Step Three: Metrics To Measure Product-Market Fit.
        1. Quantitative
            1. Net Promoter Score (Nps)
            2. Ltv/Cac
            3. Churn Rate
            4. Retention Rate
            5. Virality
            6. Aarrr A.K.A. Pirate Metrics
            7. Growth Rate
            8. Market Share
        2. Collecting Qualitative Feedback
11. Product-Market Fit Canvas
    1. When To Use The Product/Market Fit Canvas
    2. How To Use A Product Market Fit Canvas
        1. Identify Your Customers.
        2. Outline Your Product Information.
12. Product-Market Fit Goals For Startups
    1. Determine Your Target Customer.
    2. Gather Intelligence
    3. Focus On A Single Vertical
    4. Specify Your Value Proposition.
    5. Measure Your Product-Market Fit.
    6. Avoid Complacency.
13. Product-Market-Fit Is A Two-Way Street
14. Common Misconceptions About Product-Market Fit
15. How To Establish A Good Product-Market Fit
    1. Determine Your Icp.
    2. Research Underserved Customer Needs.
    3. Define Your Value Proposition.
    4. Lockdown Your Minimum Viable Product (Mvp)
    5. Build Prototypes.
    6. Test Your Mvp With Customers.
16. How Can You Tell When You’ve Achieved Product-Market Fit?
17. Conclusion